Operator marketing pack

Written By Helen Connolly

Example myTrip Twitter feed graphic

Everything you need to get on board and on-brand!

We know that your customers look for updates on your social media channels, so we’ve created banners and graphics for you to use and share. We’ll seasonally change these or update them with new features to promote and will let you know when there’s something new for you to use. We have created assets sized for Facebook, Twitter, LinkedIn and Instagram.

We’ve designed posters for use on your buses, at bus stops and anywhere else you might like to display them. Based on feedback from you, we have sized these in A3 and A4, but if you need other sizes please let us know and we will try our best to accommodate requests.

We have also created print-ready ads to use on a standard Super Rear, two sizes of internal cove, a Super Side and a Window Rear.

Finally, we’ve written copy for an email you might want to send out to your database to help them download myTrip and start using it as soon as possible, plus given you the best link to share on your social media channels and website to start getting your users moving.

Drop us a line if you have any questions or requests for additional collateral.

What’s in the pack

Brand Guidelines

  • 1 x Brand Guidelines PDF

Social Media

  • 1 x Facebook banner for Back to School, Spring, Summer, Halloween & Winter (1920px x 1080px)

  • 3 x Facebook feed graphics for School Holidays, Clocks Changing & Halloween (1200px x 628px)

  • 6 x Facebook feed graphics for Back to School, Spring & Summer (1200px x 628px)

  • 8 x Facebook feed graphics for Winter (1200px x 628px)

  • 1 x Facebook feed graphic for Airport Services

  • 4 x Facebook feed graphics for App Features

  • 1 x Twitter banner for Back to School, Spring, Summer, Halloween & Winter (1500px x 500px)

  • 3 x Twitter feed graphics for School Holidays, Clocks Changing & Halloween (1024px x 512px)

  • 6 x Twitter feed graphics for Back to School, Spring & Summer (1024px x 512px)

  • 8 x Twitter feed graphics for Winter (1024px x 512px)

  • 1 x Twitter feed graphic for Airport Services

  • 4 x Twitter feed graphics for App Features

  • 6 x Instagram feed graphics for Summer, Winter, Spring & Back to School (1080px x 1080px)

  • 3 x Instagram feed graphics for Halloween, School Holidays, and Clocks Changing (1080px x 1080px)

  • 1 x Instagram feed graphic for Airport Services

  • 4 x Instagram feed graphics for App Features

Posters

  • A3 Poster - with and without 3mm bleed (297mm x 420mm)

  • A4 Poster - with and without 3mm bleed (210mm × 297mm)

Schools & Colleges promotional flyers

  • A5 (print-ready and digital versions)

Bus advertising

  • 1 x Alexander Dennis Super rear (381mm x 127mm)

  • 2 x Internal cove posters (1000 x 210 mm & 660 x 200mm)

  • 1 x Super side (400mm x 510mm)

  • 1 x Alexander Dennis window rear (83in x 35in)

  • 2 x Optare Solo Sr. window rear (85in x 31.5in)

Timetable advertising

  • 4 x banner adverts (210 x 45mm)

  • 5 x MPU adverts (210 x 90mm)

  • 1 x 1/2 page landscape advert (210 x 147mm)

Copy

  • Email to your users (154 words)

  • Introducing myTrip blog post (256 words)

  • myTrip benefits short copy (42 words)

  • myTrip download link copy (13 words)

App store badges

  • 1x Play Store badge

  • 1 x App Store badge

Bitmap display images

  • 16 x 110 - use on any Front Destination of a height of 16

  • 19 x 140 - use on any Front Destination of a height of 19

  • How to guide


Helen Connolly
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